Do loyalty punch cards actually work?
A car wash handed out 300 cards. 34% of one group finished; 19% of the other did — for exactly the same number of washes. What changed, and how to copy it.
GUIDES
Getting customers to come back.
Customer retention is getting the people who have already bought from you to come back. These are short, sourced guides on how — written for one-van and one-chair businesses, with every figure linked to the study it came from.
Selling prepaid visit packages
What prepayment does to cash flow and repeat visits, how to price a block, and the documented downside that software vendors leave out.
Customer retention: the numbers worth knowing
The famous 5%-retention statistic is misquoted nearly everywhere. Here is the real range, what it was for an auto-service chain, and what a tiny business can act on.
Prepaid packages and stamp cards, in Apple Wallet.
Five active passes free, no card required.