One wash
$18your normal priceFOR CAR WASHES
A loyalty program for car washes
This is the trade the loyalty-card research was done in. Sell a book of washes up front, or run a stamp card — scanned at the bay, in the driver’s phone, not the glovebox.
- Five passes free, no card required
- Works with no signal
- Cancel any time — clients keep their washes
Your business
Book of ten washes
6
6 washes left
Exterior wash and dry
A WORKED EXAMPLE
Book of ten washes
Example figures, not research — put your own in the calculator below. What matters is the shape: a block priced a little under the sum of its parts, paid for on day one.
10 washes separately
$180paid one at a timeAs a package
$15017% off, paid up frontThe evidence comes from your trade
The field experiment behind every loyalty-card claim was run at a car wash: 300 cards, eight washes either way, and completion rose from 19% to 34% when the card started part-way. You are the case study.
Volume without a queue
Scanning a code is faster than finding a card, punching it and handing it back. At a busy bay that difference is the queue.
Nothing lives in the car
A glovebox card is only present when the car is. A wallet pass is on the phone of whoever is driving.
YOUR SIDE OF IT
One screen. Who is owed what.
Every client, every remaining wash, every package you have sold. Search by name, phone number, pet or vehicle when there is no code to scan — for the client who turned up without their phone.
WORK IT OUT
What would prepaid be worth to you?
Your own numbers, in whatever currency you price in. Nothing is sent anywhere — this runs in your browser.
Collected up front
2,64020 customers buying a package at 132.
Still owed as service
2,640100 visits you have been paid for and not yet delivered. This is not profit until you do the work.
You give away 360 in discount against 3,000 at single-visit prices. The gain is the cash arriving first, and the visits that would otherwise not have been booked.
Start with five free passes.
No card required. Create your Book of ten washes, issue the first pass, and see it land in a client’s wallet in about two minutes.