One coffee
$5your normal priceFOR COFFEE SHOPS
A loyalty card for coffee shops
The tenth one free, on a card that cannot be left at home and scans in about a second — which at 8:15am is the only number that matters.
- Five passes free, no card required
- Works with no signal
- Cancel any time — clients keep their coffees
Your business
Coffee card
6
6 coffees left
Any drink up to 16oz
A WORKED EXAMPLE
Prepaid ten-coffee card
Example figures, not research — put your own in the calculator below. What matters is the shape: a block priced a little under the sum of its parts, paid for on day one.
10 coffees separately
$53paid one at a timeAs a package
$4710% off, paid up frontThe queue is the whole argument
Finding a card, punching it and handing it back takes several seconds per customer. Scanning takes about one. At a morning rush that difference is the length of the line, and the line is what loses you the next customer.
Yours is not the only card in their wallet
A regular carries cards from three other cafés, which is exactly why paper ones get forgotten. A wallet pass sits on the lock screen, and you can see who is one drink from a free one.
Start them part-way
The car-wash experiment that proved this was about the same mechanic: a card showing two stamps already on it was completed 34% of the time against 19% for an empty one, for the same number of purchases.
YOUR SIDE OF IT
One screen. Who is owed what.
Every client, every remaining coffee, every package you have sold. Search by name, phone number, pet or vehicle when there is no code to scan — for the client who turned up without their phone.
WORK IT OUT
What would prepaid be worth to you?
Your own numbers, in whatever currency you price in. Nothing is sent anywhere — this runs in your browser.
Collected up front
2,64020 customers buying a package at 132.
Still owed as service
2,640100 visits you have been paid for and not yet delivered. This is not profit until you do the work.
You give away 360 in discount against 3,000 at single-visit prices. The gain is the cash arriving first, and the visits that would otherwise not have been booked.
Start with five free passes.
No card required. Create your Prepaid ten-coffee card, issue the first pass, and see it land in a client’s wallet in about two minutes.