returnpass
IndustriesGuidesPricingSign in

FOR PHOTOGRAPHERS

Session packages for photographers

Sell the year rather than the sitting: newborn, sitting up, first steps, first birthday. One booking, four sessions, counted down as you shoot them.

  • Five passes free, no card required
  • Works with no signal
  • Cancel any time — clients keep their sessions

Your business

First-year package
2

2 sessions left

One session, up to 90 minutes

An example session package. Your business name, colours and wording — you write what a session is.

A WORKED EXAMPLE

First-year package

Example figures, not research — put your own in the calculator below. What matters is the shape: a block priced a little under the sum of its parts, paid for on day one.

One session

$350your normal price

4 sessions separately

$1,400paid one at a time

As a package

$1,20014% off, paid up front

Milestones are a natural package

A family photographed once will be photographed again at a predictable moment. Selling the sequence at the first shoot is easier than selling each one cold a few months later.

Keep low-frequency blocks small

This is the trade where a big block goes wrong. Four sessions over a year is a commitment; twelve over three years is a liability you will still be carrying when your prices have changed. Size it to a year.

High ticket, so the money owed is real

A package here is a serious amount taken before three of the four shoots exist. Treat it as work owed rather than a good month — the dashboard totals what is still outstanding.

YOUR SIDE OF IT

One screen. Who is owed what.

Every client, every remaining session, every package you have sold. Search by name, phone number, pet or vehicle when there is no code to scan — for the client who turned up without their phone.

The Returnpass dashboard showing client passes and visits remaining

WORK IT OUT

What would prepaid be worth to you?

Your own numbers, in whatever currency you price in. Nothing is sent anywhere — this runs in your browser.

Collected up front

2,640

20 customers buying a package at 132.

Still owed as service

2,640

100 visits you have been paid for and not yet delivered. This is not profit until you do the work.

You give away 360 in discount against 3,000 at single-visit prices. The gain is the cash arriving first, and the visits that would otherwise not have been booked.

Start with five free passes.

No card required. Create your First-year package, issue the first pass, and see it land in a client’s wallet in about two minutes.